Privacy Policy

Effective Date: April 23, 2026

Last Modified: April 23, 2026

1. Introduction

This Privacy Policy describes how UAB Commerce Core (“we,” “us,” or “our”), operator of SmartBuying.Blog (the “Website”), collects, uses, shares, and protects personal data and personal information obtained through your use of the Website and our services.

By visiting or using our Website, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please do not use the Website.

We process your personal data in accordance with the EU General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other applicable data protection laws.

2. Data We Collect

We may collect the following categories of information:

• Identifiers: Name, email address, postal address, phone number (if provided via contact forms).
• Usage Data: IP address, browser type, operating system, referring URLs, pages visited, time on site, and click interactions.
• Device Information: Device type, screen resolution, and browser settings.
• Advertising Interaction Data: Data about whether you viewed or clicked on an advertisement we served, including through Meta’s advertising platforms (see Section 5 below).
• Cookie and Tracking Data: Data collected via cookies, pixels, and similar technologies (see Section 4 below).

3. Legal Bases for Processing (GDPR)

Where the GDPR applies, we rely on the following legal bases to process your personal data:

• Legitimate interests: To improve our Website, detect fraud, serve relevant advertising, and understand how users interact with our content.
• Consent: For the use of non-essential cookies and personalised advertising, including advertising delivered through Meta Platforms. You may withdraw consent at any time (see Section 8).
• Legal obligation: Where processing is necessary for compliance with applicable law.
• Contract: Where processing is necessary to respond to your enquiries or provide a service you have requested.

4. Cookies and Tracking Technologies

We use cookies, pixels, and similar tracking technologies to operate and improve the Website and to deliver targeted advertising. Categories include:

• Strictly necessary cookies: Required for the Website to function.
• Analytics cookies: Used to understand how visitors interact with the Website (e.g., Google Analytics).
• Advertising cookies: Used to deliver relevant advertisements to you on this Website and on third-party platforms, including Meta’s platforms (Facebook and Instagram).

You can manage your cookie preferences via our cookie consent banner or through your browser settings.

5. Meta Pixel and Meta Advertising Tools

We use the Meta Pixel, Meta Conversions API, and related Meta advertising tools on this Website. These tools enable us to:

• Measure the effectiveness of our advertising campaigns on Facebook and Instagram.
• Build Custom Audiences to show our advertisements to users who have previously visited this Website.
• Optimise ad delivery and report conversions to Meta.

When you visit our Website, the Meta Pixel may collect data including your IP address, browser information, and actions taken on the Website (such as page views and clicks). This data is shared with Meta Platforms, Inc. and processed in accordance with Meta’s Data Policy, available at https://www.facebook.com/privacy/policy/.

If you have a Facebook or Instagram account, Meta may associate this data with your account and use it to show you relevant advertisements. Meta acts as a joint data controller for data processed through the Meta Pixel. To opt out of Meta’s use of this data for advertising, visit https://www.facebook.com/adpreferences/ad_settings or use the Digital Advertising Alliance opt-out tool at https://optout.aboutads.info/.

6. How We Use Your Information

We use the information we collect to:

• Operate and improve the Website and our content.
• Serve and measure the effectiveness of advertising, including advertising on Meta’s platforms.
• Respond to your enquiries and communications.
• Detect and prevent fraud and unauthorised access.
• Comply with legal obligations.
• Conduct analytics and statistical analysis of Website usage.

7. Sharing Your Information

We do not sell your personal data. We may share your information with:

• Advertising partners: Including Meta Platforms, Inc., Google LLC, and Microsoft Advertising, for the purposes described in Section 5.
• Analytics providers: Including Google Analytics, to help us understand Website usage.
• Service providers: Third parties who assist us in operating the Website (e.g., hosting providers, email services), bound by confidentiality obligations.
• Legal authorities: Where required by law or to protect our legal rights.

8. Your Privacy Rights

Depending on your location, you may have the following rights:

• GDPR (EU/EEA users): Right to access, rectification, erasure, restriction of processing, data portability, and objection. Right to withdraw consent at any time. Right to lodge a complaint with a supervisory authority.
• CCPA (California residents): Right to know what personal information we collect and how it is used; right to delete; right to opt out of sale (we do not sell personal information); right to non-discrimination for exercising your rights.

To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days (or as required by applicable law).

9. Opt-Out of Personalised Advertising

You may opt out of personalised advertising through the following:

• Meta: https://www.facebook.com/adpreferences/ad_settings
• Google: https://adssettings.google.com
• Digital Advertising Alliance (US): https://optout.aboutads.info
• Your Advertising Choices (EU): https://www.youronlinechoices.eu
• iOS: Settings > Privacy & Security > Apple Advertising > turn off Personalised Ads
• Android: Settings > Privacy > Ads > Opt out of Ads Personalisation

10. Data Retention

We retain personal data for as long as necessary to fulfil the purposes described in this Privacy Policy, unless a longer retention period is required by law. Advertising interaction data processed through Meta tools is subject to Meta’s own retention policies.

11. International Data Transfers

Our Website is operated from Lithuania (EU). Data shared with Meta Platforms, Inc. and Google LLC may be transferred to and processed in the United States. Such transfers are made in accordance with applicable data protection law, including EU Standard Contractual Clauses where required.

12. Children’s Privacy

Our Website is not directed to children under the age of 13 (or 16 in the EU where applicable). We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be notified via a prominent notice on the Website. The “Last Modified” date at the top of this page will always reflect the most recent update. Your continued use of the Website after changes are posted constitutes acceptance of the updated Policy.

14. Contact Us

For privacy-related enquiries or to exercise your rights:

UAB Commerce Core

Gedimino pr. 20, LT-01102 Vilnius, Lithuania

Email: [email protected]